Through XYZ Research, Martin provides qualitative research that allows his clients to obtain high-quality information to develop political campaigns for electoral and/or governmental purposes. Every research is innovative as it develops new methods and combines neuroscience techniques to understand how their client’s brain works thanks to “neuro persuasion techniques” or “neuromarketing” to sell more products through LIVE neuroscience technology training.
Compared to other competitors, Martin has successfully gone deep into neuro research and is constantly perfecting his techniques, to serve as a tool for others to achieve better results in their businesses. For clients, Martin now tests the brain-emotional impact of all the pieces of a campaign (logos, slogans, photographs, etc.) to optimize them and achieve the greatest emotional impact when they are launched.
Martin for years now has always been passionate about human behavioral research. He first started his research utilizing qualitative and neuroscientific methods in markets in the United States, Brazil, Mexico and Colombia. He specifically worked as a market researcher and negotiation and sales trainer for Hard Rock Hotels All Intl, Único Hotel and NOBU Hotels. During this stage, Hard Rock Hotels reported historical records in sales of “Legendary vacation club memberships”. WIth this experience, Martin also worked in the electoral campaign sector where he completed research for mayors, governors and presidential campaigns in Mexico, Colombia and other Latin American countries.
One of the biggest challenges in his career and life in general was fleeing Venezuela due to political persecution for opposing Nicolás Maduro’s regime. Yet despite this life changing event, Martin has took his company and relocated them to the US and Mexico, where he now takes great pride in his work and dedication above all. Thanks to his dedication, he was nominated four times for best research of the year at the Reed Awards and has been invited for two consecutive years as a speaker at the World Summit on Political Communication.
With the right mindset and motivation, Martin succeeded and received the well deserved gratification when he fully dedicated himself to his research. Now he continues his studies to provide scientific information to those who want to learn how to sell more, have more persuasive communication, or win free and fair elections.
“My passion is to understand why, when, and how people make decisions, what makes them say yes in a negotiation or what makes them choose between one candidate or another in the case of research applied to electoral processes.”
Furthermore, knowing what people think, say, and feel through qualitative methods and neuroscientific technology has also allowed Martin to share valuable information with non-electoral/governmental companies as well, such as commercial and marketing teams. With No Es Marketing, a digital marketing agency focused on lead generation, Martin helps entrepreneurs and businessmen to turn their social networks into real sales machines with a clear return on investment.
Now, Martin is going full throttle in expanding his businesses and reaching new audiences in Latin America to research hundreds of other clients. His vision in the upcoming year is to bring his live neuroscience technology training to sales and commercial teams in the United States and to support strategists and politicians in campaigns with qualitative research and neuroscience technology.
“When you do what you like and you get good results, you want to do it more and more. Reach more people, be able to support more people.”