The majority of consumers in the United States are ready to make the next Christmas purchases, according to the Institute for Business Value report.
However, those same people will buy your products sooner than in previous years. The cause? The current risks and uncertainties that have been caused by inflation affect not only the United States.
The aforementioned IBV study surveyed more than 12,000 people from various countries. For example, Internet users from the United Kingdom, Brazil, the United States, Germany, France, Mexico, Spain, Canada and India participated.
One of the most curious elements of the investigation is that of the purchase budgets destined for next Christmas. This year they increased by 8% compared to 2021. Meanwhile, the forecast for vacation trips also rose to almost half.
Despite these variations in individual planning, inflation and price increases raise concerns. They are the most relevant “headaches” during this Christmas season.
No matter how much they try to “disconnect” and have a good time during the Christmas holidays, the respondents revealed that they will not stop thinking about the economy in the short term. Such was the reaction that 75% of those questioned made that statement.
On the other hand, 59% of consumers said they are already less worried about Covid-19. Another 59% were skeptical of the holiday supply chain. These people believe that there will be interruptions and this will make Christmas products more expensive.
A good omen is that they intend to resume their traditions during the celebrations, something that they had to modify in the years of the pandemic.
Finally, half of those surveyed will spend less than expected if inflation continues to drive prices up.