In the competitive world of beauty, Demi Howell stands out as a creative and entrepreneurial force. From her beginnings at age 13 in a family salon, Demi has taken an impressive path that has led her to found her own cosmetics line, Demi Howell Beauty, and establish a coaching business that empowers other entrepreneurs. Her unique approach and passion for inclusion set her apart from the competition and make her an inspiring figure in the industry.
Demi began her career as a shampoo assistant, where she discovered her love for creativity in styling. “I always knew I was special and had something more to offer the world through my talent,” Demi shares. This passion led her to create her own cosmetics line, motivated by the lack of options for women of darker skin tones. “I wanted to be the brand that cared about all women,” she states.
Throughout her career, Demi has faced numerous challenges, from fierce competition in the beauty industry to entrepreneurial burnout. However, her resilience and determination have led her to overcome these obstacles. “I have experienced extreme burnout as an entrepreneur, but I have learned that entrepreneurship is a slow-growth process,” she explains.
In order to help others find a balance between life and work, prioritizing mental well-being, Demi created the WISER method. This method is made up of five steps that allow entrepreneurs to assess and adjust their needs and desires in the context of their business. Below are the components of the method:
1. W: What, Why, and Who: This first step involves reflecting on what you really want to achieve, why it is important, and who your target audience is. It is essential to be clear about the mission and objectives of the business.
2. I: Integration: In this phase, the goal is to integrate lessons learned and previous experiences into the current business strategy. This helps create a more cohesive approach aligned with personal and professional goals.
3. S: Scaling Back: This step focuses on the need to reduce workload and unrealistic expectations. It is about identifying areas that can be simplified or eliminated to avoid burnout and maintain a healthy focus.
4. E: Extraction: Here, lessons and learnings from past experiences, both positive and negative, are extracted. This process of reflection is crucial for personal and professional growth.
5. R: Resume: Finally, this step involves resuming activities with a new perspective and renewed focus, applying everything learned in the previous steps.
The WISER method is a valuable tool for those looking to break out of the “culture of striving” and embrace a more balanced and sustainable approach to entrepreneurship, emphasizing the importance of mental well-being and conscious decision-making.
What truly sets Demi Howell apart from her competitors is her commitment to inclusivity and authenticity. Not only does her cosmetics line offer products for all skin tones, but it is also based on the philosophy of “minimalist maximalism.” “We offer multi-functional products that simplify makeup application,” says Demi. This allows people to achieve glamorous looks without the need for a large amount of products.
Additionally, her focus on business coaching is a testament to her desire to help others navigate the world of entrepreneurship. “I want to change the way entrepreneurs view entrepreneurship by showing them the difference between their needs and wants,” she states.
Demi Howell is not only an innovator in the beauty industry but also a mentor and community leader. Her work has been recognized across multiple platforms, and her story is a testament to what can be achieved with passion and dedication. To follow her journey and learn more about her products and services, visit her website, demihowell.com, and follow her on social media: @thedemihowell and @demihowellbeauty.